PR Lessons from the War Zone
Imagine having to create the public relations plan to embed journalists during the Iraqi conflict. Then imagine having to handle the PR effort to communicate daily not only with the embedded media but with the thousands of unembedded journalists covering the conflict.
Guy Shields, APR, then a colonel with the U.S. Army, and his colleagues had to do just that. He and his public relations staff had to deal with everything from Fox’s Geraldo Rivera inadvertently giving away troop movements, to military maneuvers that resulted in the loss of civilian lives.
Shields, now a public relations officer for Raytheon in Tewksbury and a member of PRSA Boston, worked with and received feedback from numerous journalists as he peformed his tasks in Iraq. One of those journalists was Steve Komarow, who was embedded for USA Today. Along the way, Shields learned valuable lessons that have helped him be a more effective public relations practitioner.
Come to PRSA Boston’s March 25th program at the Newton Marriott to hear Shields and Komarow share more than just war stories.
You will learn, for example, how to build a public relations program virtually from scratch with a limited amount of time. You'll also learn how Shields and his colleagues coordinated and developed uniform messaging across both internal and external audiences.
To register or to learn more about this program, click here: http://prsaboston.org/calendardetail.asp?ID=1
-- Tom Nutile, PRSA Boston President
Guy Shields, APR, then a colonel with the U.S. Army, and his colleagues had to do just that. He and his public relations staff had to deal with everything from Fox’s Geraldo Rivera inadvertently giving away troop movements, to military maneuvers that resulted in the loss of civilian lives.
Shields, now a public relations officer for Raytheon in Tewksbury and a member of PRSA Boston, worked with and received feedback from numerous journalists as he peformed his tasks in Iraq. One of those journalists was Steve Komarow, who was embedded for USA Today. Along the way, Shields learned valuable lessons that have helped him be a more effective public relations practitioner.
Come to PRSA Boston’s March 25th program at the Newton Marriott to hear Shields and Komarow share more than just war stories.
You will learn, for example, how to build a public relations program virtually from scratch with a limited amount of time. You'll also learn how Shields and his colleagues coordinated and developed uniform messaging across both internal and external audiences.
To register or to learn more about this program, click here: http://prsaboston.org/calendardetail.asp?ID=1
-- Tom Nutile, PRSA Boston President
posted by Tom Nutile, PRSA Boston President 2008 @ 10:38 AM
1 Comments:
At 9:57 AM,
USMC said…
Stand or Fall 3-09-08
Peter Macdonald 465 Packersfalls rd Lee NH 03824 603-659-6217
Does the U.S. stand or fall as a nation where the government is of the people for the people. The News media refuses to print the un-edited opinion of the people. I do not hesitate to give you my name, address and phone number on every letter that I write. I do not hesitate to clearly state as I have in court documents that Judge Peter Fauver violated the law and Constitution to intentionally harm U.S. citizens. This judge is a criminal that the NH Supreme Court and government over looks for what ever reason. Government is here to serve the people. The NH government and Veterans Administration has inflicted pain and suffering on a service connected 100% disabled Veteran to protect this judge. This is a crime. The news media refuses to inform it’s readers. This is a slap in the face to the United States of America. To censor the public from the truth is the most outrageous ethical crime ever committed. I have violated no laws. What I have done is volunteer to help people that I do not even know that are in need, every day since I came back in 74. I help anyone and every one that I see in need. I stand for the people of the United States of America.
The news media believes not printing my letters is doing the people a favor. My letters are printed on the web, blogs and many other places. The News media and newspapers are the only ones not printing them. I see that Judge Fauver gets a copy. Judge Fauver may be mad but the truth is even above Fauver’s control. The news media’s claim that my letters are libelous is an excuse with out merit. To stop a disabled veteran’s medical care, or for Fauver to use the sheriff’s office to harass me will not change the truth. This Madbury NH family that Fauver made an 11 grade drop out an attorney to represent (me) will not stop volunteer helping this family because this family is everyone of you (U.S. citizens). The people of the United States of America must be informed that NH and the VA is violating the law and human rights to inflict harm on a 100% disabled Veteran that’s only crime is volunteer helping others. The opinion of the people was so important that our founding fathers gave the news media constitutional protection. Does any news media have the ethical responsibility to print a letter written by some one whom gave his life for the United States of America. Our children join our military to protect your freedom. The people back here must help this nation stand because by allowing people like Judge Peter Fauver to destroy others lives with out speaking up will make this nation fall.
Peter Macdonald Sgt USMC Semper Fi
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