Boston makes a strong showing at the Sabre Awards

Last night The Holmes Report held its annual Sabre Awards dinner at Cipriani's in New York City. The Sabre's are one of the most prestigious awards in the PR industry and it is an honor to be a finalist, let alone win.

I am an agency guy, so my attention was on the agencies...and Boston represented well at the Sabres. No one agency dominated and that is a testament to the great work PR pros in Boston are doing.

Shift Communications was named New Media Agency of the Year. Congratulations to Todd Defren and his gang. They have done a lot in this area and it is a well deserved honor. Shift was also a finalist for a Silver Sabre.

Racepoint won a Silver Sabre for their work on behalf of NeuroLogica - Scan on Demand.

Schwartz Communications (and some of my teams) also did well. Schwartz took home a Gold Sabre for its work on behalf of Digication, a small tech startup in Rhode Island. What makes this especially compelling is it beat out Hitachi, New York Life and Rubbermaid to win. Schwartz was also a finalist for a Bronze Sabre.



It just goes to show you, the awards do not always go to the multinationals. If you do go work for your client, submit it.

I saw Greenough and a few others among the finalists as well. If I left your name out, my apologies. Leave a comment on send me some pictures and I will add them or likes to them. I try to know all PR people in Boston, but I am sure there are some I missed. And for agencies with offices around the country, unless I know the work was done out of Boston...I did not mention it.

Congratulations again to all the winners.

Award season is upon us. The Bell Ringers are in a few weeks and the Silver Anvils follow in early June.