The Future of Journalism in an Online World
A major television news station offers buyouts to some of its best-known on-air talent. The audience -- and the ad revenue -- just isn't there to support the salaries of the television stars.
The editor of a major newspaper writes to me to say that “Ours is a faith-based business: We have to have faith it'll all work out.”
People are getting their news online. Advertising revenue is going there, but not enough, for newspapers with web sites, to offset the lost print revenue. Newspaper publishers still are searching for the right online business model. Does one charge, as does the Wall Street Journal’s site, or does one offer it for free, as does the Boston Globe?
Radio, in the meantime, is making its content available online around the globe, but still has not solved the problem of how to maintain ad revenue.
Where is journalism headed in this increasingly online, social media world? Our PRSA Boston colleague and Program Committee member Todd Van Hoosear of Topaz Partners has put together a top-notch PRSA Boston program to examine this question.
The program, at 6 p.m. Tuesday, May 20 at the American Cancer Society offices in Weston, will be led by veteran journalist Paul Gillin, author of "The New Influencers" and the upcoming "Secrets of Social Media Marketing".
The program is entitled “The Future of Journalism in a Social Media World.” Todd tells us that the questions the panel will discuss include the following:
- How are blogs, podcasts and online video impacting the both the business and the reporting of news?
- Will journalists need to master video, audio and photography in order to practice their craft in the future?
- How has the journalism profession been impacted by the success of bloggers moving into the reporting business?
- What does the future have in store for mainstream media? How can those media stay relevant in a changing information world?
- Ted McEnroe, Director of Digital Media, NECN
- Robin Lubbock, Director of New Media, WBUR
- Howard Sholkin, Director of Communications & Marketing Programs, IDG Communications
To sign up for this important program, click on this link.