Rebuilding Brand America - June 14

The June PRSA Boston program is going to be one to remember, and one I think will be of particular interest to senior-level managers. (That doesn't mean new professionals should not come though - everyone can get a lot out of it).

Dick Martin, former EVP of PR and Brand Management for AT&T and distinguished author, will be speaking on rebuilding brand America. He will share his insights into what America and American business must do to safeguard the future of American business abroad.

Martin will speak on the topic of his newly released book, Rebuilding Brand America, which shows how U.S. global companies can help rebuild America’s reputation by becoming new, more sympathetic ambassadors to the world—without loaded political agendas.

Martin will discuss topics from his book, which include:

· How America is perceived around the world and why.
· How the practice of capitalism in America is different from the rest of the world and what that means for U.S. multinational companies.
· How many traditional American values differ from ideals in the rest of the world. How that can lead to misunderstandings and conflict.
· How branding works. Why it is not advertising or PR and what it has to do with anti-Americanism.

Following are the details:

Date: June 14, 2007 – 6:00 - 8:30 p.m.
Networking/Dinner: 6:00-7:00 p.m.
Program: 7:00-8:30 p.m.

Place: Foley Hoag LLP Law Offices
Seaport World Trade Center West
155 Seaport Boulevard
Boston, MA 02210


Seating is limited. Sign up now by clicking here.