PRSA Boston Blog

This is a blog written by the PRSA Boston president (Tom Nutile for 2008) about events and activities involving PRSA Boston

Monday, March 26, 2007

The Future is Bright

This past Friday, I had the honor of being a keynote speaker at the S.I. Newhouse School's New Media Series. (Thankfully Steve Rubel didn't speak on the same day as me) at Syracuse University.

When I first found out my scheduled speaking time, I was filled with some dread - as Friday afternoon's are not usually the best time for speakers at a college campus. I was told to expect about 40 students.

To my pleasant surprise, there were more than 110 students and five faculty packed into the auditorium to hear me speak about practical advice for social media. (The presentation was title: Social Media: Tales from a Converted Skeptic).

That type of attendance shows that professionals that are about to enter the PR workforce realize the power and importance of social media. They asked a number of insightful questions and I had a great discussion with a few of the students after the session.

The Syracuse students are not alone. As PRSA Boston president, I have had a chance to meet with students from many of the PRSSA chapters in the area. Their drive, intelligence and passion are evident in every interaction.

When you see a PRSSA student at a PRSA event, please take the time to talk with them. Your mentoring and advice will be appreciated, and you will come away re-energized, for the future is bright.

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  • At 3:54 PM, Anonymous Howie Sholkin said…


    I enjoyed reading your blog especially the one about SU since I am an alum.

    I especially endorse your suggestion to mentor students and new PR professionals. Experienced PR pros should be on the lookout for opportunities to counsel and employ the next generation. Unlike any time in my career, PR and media have significant generational differences so two-way knowledge transfer and diversity are required.

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