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PRSA Boston Blog

This is a blog written by the PRSA Boston president (Tom Nutile for 2008) about events and activities involving PRSA Boston

Friday, February 09, 2007

Learning About Social Media

Aside from the question, why are dues so high? One of the most common questions I get from our members is, I hear the buzz about social media, but how do I learn more, and how can I use it?

Well, PRSA Boston has brought together a panel for you. We have gathered some of the leaders and pioneers together for a practical discussion of tips, tricks, and tools as well as the pitfalls to avoid for successfully reaching and engaging bloggers and other social media participants.

The panel will answer questions such as:
What is a social media release and how can you create one?
What are the five things you should avoid doing when utilizing social media?
What can you do to make your Website more effective?
What are the most practical means for working with bloggers and communicating your message?

Our panel of experts and thought leaders includes:

John Cass - author of "Strategies and Tools for Corporate Blogging," to be published by Butterworth-Heinemann, an imprint of Elsevier, Inc., in 2007.

Todd Defren - principal, Shift Communications, research fellow and advisory board member for the Society for New Communications Research. Defren created a template for the Social Media Release and Social Media Newsroom.

Paul Gillin - veteran technology journalist with more than 24 years of editorial leadership, writes the social media column for BtoB magazine. His forthcoming book, “The New Influencers,” chronicles the changes in markets being driven by the new breed of bloggers and podcasters.

Todd Van Hoosear - practice Leader for social media, Topaz Partners. Van Hoosear is active in the Social Media Club Boston and Chief Propagandist for Tech PR Gems.

When: February 26, 2007 – 6:00 - 8:30 p.m.
Dinner & Networking 6-7:00
Program 7-8:30

Where: The Newton Marriott
2345 Commonwealth Avenue (Route 30)
Newton, MA

Sign up here

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2 Comments:

  • At 10:14 AM, Blogger Doug Haslam said…

    I am planning to be there-- and just so you know, I have friends in the Newton PD in case things get wild (Cass and Van Hoosear, I'm looking at you).

     
  • At 12:24 PM, Blogger Adam Zand said…

    Don't worry Doug - I won't be attending so the keepers of the social media press release are safe to roam.

    Maybe Amazon should co-sponsor given all the great books coming out. This one is on my birthday list -
    The New Influencers; A Marketer's Guide to the New Social Media
    by Paul Gillin on Quill Driver Books.

     

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