Great event Friday

I was really impressed with the event this past Friday. If you missed it, you really missed a good one. I have a tendency to get jaded when it comes to PR vendors. As someone at the largest independent agency in New England we hear from a lot of them (just like our corporate members get jaded hearing from PR agencies).

But every once in a while it is really good to take a step back and look at these great companies that are doing so much to both make our jobs easier and open up new opportunities. We had 15 companies exhibit at our Tools of the Trade showcase, and more than 60 people attend. It was great hearing about new measurement tools, some interesting new ways to distribute news releases, Webcasting options, you name it.

I was there from the time it opened until it ended, and I still wish I had more time to spend with our vendors.

PRSA Boston appreciates their support.

What were your thoughts on the event?

This is the first of many new events for the year. Next month we will be hosting a practical panel discussion on dealing with consumer generated media and bloggers....2/26. More details to come.