Going the extra mile

First, sorry to the delay in posting. I wanted to keep Social Media on the top as long as a could.

I want to divert a bit from my regular posting to take a minute to thank someone for going the extra mile. When it comes to PR, we are regularly asked to do so. A crisis erupts, an event falls through, a customer complains, the client decides they want a 258 page report in three days...whatever it is, one of the things that really demonstrates a good PR pro is their willingness to unhesitatingly go the extra mile (often without complaint). And yes, we should plan ahead to eliminate the *need* to go the extra mile, but events often conspire to make us change our plans.

So I wanted to take a minute to thank a vendor that many of us use for going the extra mile. On a project I was working on recently, MediaLink, not only went the extra mile, but did so again and again. Changes had to be made to an Audio News Release at the last minute (which involved re-recording) more than a few times. They could have told us the deadline was passed. They could have charged us extra (I was expecting that) and they did neither. They matter of factly did what was asked, and the project was a resounding success. There were a few other things I was doing with them at the time and they accommodated all of my last minute needs without complaint.

For that they deserve public praise. But I *know* companies other than MediaLink do this. I know PR people do this. So why not share some of those "Extra Mile" stories in the comments section?

Note: Neither PRSA Boston nor the agency for whom I work is endorsing MediaLink or any of its services. I am sharing a personal anecdote that I believe deserves to be shared.